Designer
The designer in me wants to have my great user interface so well integrated into the data and processes that you don't notice. And I want it to be beautiful. That hat wasn't the one the standards committees were wearing when they proposed the gradients and transforms. Misguided blink spans and easy marquees have been put to death as many times as Freddie and Jason but keep coming back for more. Now we have them again, only this time a little more well dressed. I really don't even like the drop shadows but some of these will look much better to the high-res tablet crowd.
I am happy with SVG support and the graphics we can do, but where is my visual SVG graphics designer integrated with HTML and CSS? Android was the last to jump on the SVG graphics bus and most of the rest of the cheesy effects have partial support so I know I will be trying out Inkscape and SVG Edit when I need. Or I'll just sit back and let the widgets take over for me like the SVG based Chart control in Visual Studio and jQuery plugins.
I find the most pleasure with web fonts, especially Google's public accessible fonts and having Web Squirrel give me everything I need to do it on my server. I can talk to the device to get info I need to deliver a pleasing layout with the @media queries. And when I need that old-timey newspaper look, there's multi-columns, but I fear it's a retro feature that will be better left alone due to the complexity it creates for the layout.
Surprisingly, I think the designer ended up with some of the best improvements. Colors are better defined both with more names and flexible opacity. The video and audio elements will have to wait for the patents to become less profitable while we find a common standard to work with. The dominance of the iPad will force me to encode a different way but I don't like it.
Businessman
If you want to know who is going to win the HTML5 battle, you just have to follow the money. And the hat in charge of the money is the businessman. This hat is the hardest to wear since it requires you to not think technically and focus on the customer. Does the customer really want what we think is geeky cool warez? Probably not.
I liked the idea of doing a survey of the currently used names for divs and classes in the wild in order to understand how people used HTML. But what were we supposed to do with that? Did I really want a better element because I was really happy with just calling my div a wrapper in the id and not a section. You want me to recode it? When?
What helps me make money? Coding faster. Reusing other people's code. If all you do is rename things, then it's going to get in my way. Now if you make it easier to find elements in CSS by adding better selectors, I'm not going to complain but it is looking more and more like a grep or regex language these days.
I can reuse other people's code if they've marked up what I want to use and now we're back to microformats because what I want is not generic text groupings that are or aren't related. What I want are finer granulation on the most common business entities which is exactly what the microformats do.
Other types of useful abstraction that will be faster or give me critical information are the new communcations APIs like Web Workers or Web Sockets and the ability to let me work offline with session or local storage when paired with the page caching. Geolocation is just a one-trick pony but had to happen when you start moving yourself around instead of sitting at the same IP day after day. And the database storage on the client will improve the user experience for offline as well.
Conclusion
People want a desktop application experience on the web and want it whenever they want it there. People have to have it easy and that means the developers as well as the users. So will I use the semantic markup? Probably. It will help me as a programmer. Will I use the <canvas> and other graphic elements? Probably not. I like SVG and JavaScript generated graphics as long as I don't have to write it. I can use Adobe Edge or other visual programs for that. Will I use the features that aren't well supported like drag & drop and datepickers where I can use jQuery and jQuery mobile to get standardization now? Obviously not.
The 2-D and 3-D graphics are incredible and not in my realm as a web developer but if you are a game developer that wants to leverage the e-commerce platforms of the future like the Apple App Store, Android Marketplace or possibly the Amazon juggernaut commerce system, then you must develop using <canvas> because it's the fastest and standardized.
As to why standards groups like the W3C and WHATWG don't move too fast, it's because you have four different groups of people all lobbying for their view. The DBA had the upper hand in the last version and now the designer and the engineer seem to be dominating. But like a real business, it's the dialog that is important to crafting a best solution for the whole. Let one company or one hat take over and it would be an impending fail.
The businessman is going to take you to that application experience that you so want. And he will charge you for it and pay you to develop great apps for it. The standards committees don't think like businessmen so you'll need to see what people are really using, really need, and get paid for. My best bet is to watch Google for how they use search data and to watch Amazon for how they will use their e-commerce platform. Of course, you'll also be watching Apple and Facebook as app delivery leaders. Then code for it and enjoy.
- Doug Hoff, Business IT Expert; MCT, SCJP, ITILv3, COBIT LinkIn with Doug
